Learn How to Set Your Metrics In Motion with Facebook Video Ads at SLC|SEM

Facebook video ads are still a heavily underutilized creative format for B2C and even more so, for B2B brands. Videos are not only effective in capturing the attention of potential customers, they more often than not, convert at higher rates over their static image counterparts.

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We had an absolute pleasure sponsoring and attending Advanced Search Summit in Napa this March and are already looking forward to returning next year! The 1.5 day conference was very well organized, had an excellent speaker roster, interesting and actionable sessions that focused on Search Engine Optimization (SEO), content marketing, analytics, and paid advertising on search engines and social media channels.

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Advanced Search Summit is taking place March 22-23, 2018 in Napa Valley, California. Join the AKvertise team as we sponsor and attend the conference to enjoy two days of advanced level SEO, PPC, paid social, and content marketing education, invaluable networking, and delectable wine tasting. Quite the perfect pairing, wouldn’t you agree?

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Are you a small business owner in the Templeton, Paso Robles, Atascadero, or San Luis Obispo area and want to learn how to use Facebook Ads to reach your business goals? We invite you to join us, January 9, 2018 at the Templeton Chamber of Commerce, Women In Business lunch, networking, and speaker event, where our President and Digital Advertising Specialist, Akvile DeFazio will present Facebook tools, tips, and tactics for success.

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Want to learn how to easily create and utilize video for success using Facebook Ads? Save the date and tune in to the Digital Olympus online marketing conference, November 28 as our President and Social Media Advertising Specialist, Akvile DeFazio shares tips, tools, and tactics, alongside a variety of other talented marketers, who will present on a range of digital marketing topics.

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Another fantastic Pubcon is in the books – and this year may have been our favorite one to date! The sessions were plentiful in excellent content, case studies, actionable tactics, and food for thought, the speaker roster was diverse, experienced, and top shelf, and the networking was as always, incredible. From smaller meet ups, to intimate dinners, and large parties, there was something for everyone. For us, the most invaluable part of Pubcon is the community. Getting one on one time to connect with old friends and meet new ones is always the highlight of the annual conference and it keeps us coming back each year – this being our fourth and certainly not our last.

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Earlier this week, I attended the State of Search conference for the second time in the last three years, hosted by the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM) in Dallas, Texas. Over the course of the two day show, the agenda covered a variety of hot topics ranging from search engine optimization, content marketing, paid search and social, to organic social media marketing. While my focus was set on paid search and social sessions, I also popped in to other sessions to stay up to date on other best practices, gather ideas to share with clients that may benefit them in areas outside of advertising, and learn tactics that I could potentially implement within my own business.  In addition to acquiring knowledge from some top notch speakers, I caught up properly with a number of friends and industry peers, had some invaluable one on one’s, and made several great new connections.

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