Social Media Advertising News

Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those of us who work in or have clients in the event space. This new option now allows advertisers to target people who have previously interacted with an existing or past Facebook event listing.

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We are thrilled to announce that we’ve completed and earned our Degreed social media marketing skill certification!

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Working in an industry that is far from stagnant is one of the many perks we have as marketers and advertisers. Continuously, we see innovative new platforms, services, technologies, and brands developing and plenty of creative options in helping businesses grow through methods of online marketing. However, ever so often, we run into some road blocks that hold us or our clients back from additional success. In this month’s edition of our Facebook and Instagram Ads Wish List, we discuss changes in engagement ads, call extensions, and call to action buttons, that we would like to see come to fruition.

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In what seems like a blink of an eye, another year has flown by. As you may have noticed, things look a little different around here. To help kick off entry into my third year of self-employment, I am extremely thrilled to share my new site, name, and brand with you. Meet AKvertise.

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Over the last few days, the #FirstSevenJobs hashtag began trending on Facebook and Twitter and as I read through exciting and unique roles that others have had, it got me reminiscing and evaluating my own past. From hot air balloon chase crew member Kane Jamison, to paper warehouse clerk Pamela Lund, spiral ham slicer and glazer Damon Gochneaur, sales associate Rhea Drysdale, lifeguard Karianne Stinson, hip hop DJ Joe Youngblood, horse stall cleaner John Doherty, and many more, it’s fascinating to learn more about the employment beginnings of others and to see where they currently are in their careers. As I enjoyed perusing these lists that friends shared, it got me thinking in more detail about where I began, where I had been, where I am now, what I learned along the way, and where I strive to be. Every experience we have at a job leaves an imprint on who we become and the work that we do. In hindsight, it’s quite remarkable how certain exposures and responsibilities on the job formed future skill sets and provided a better understanding for business and other people as a whole.

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While certifications are somewhat rare in my line of work, unless of course you work for an agency, they are available for Bing Ads, Google AdWords, and Google Analytics. I have yet to be asked by clients for such credentials, but figured it wouldn’t hurt to put my skills and knowledge to the test, learn about some new capabilities I haven’t yet used in these platforms, and work to achieve these certifications. This year has been a huge year of personal and professional growth and I’m striving to keep that trend going into 2016.

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It’s that time of the year when giving thanks and giving back seem to be popular discussion topics. While it is wonderful, why not make it a year-round occurrence? There are an incredible amount of opportunities out there that need someone like you to occasionally lend a hand. If you’re looking for a way to give back to an organization or cause you support, there are many things you can do. If the role doesn’t exist, create it.

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And just like that, it’s been one whole revolution around the sun. Until this past year, I didn’t know exactly what I was capable of and as I sit here writing this, gently smiling, I’m beginning to realize. That doubt I previously had, began fading some time between now and last fall. Adding on to previous experiences, I’ve learned an incredible amount about marketing, advertising, business as a whole, finances, behaviors, other people, and myself, more so than ever before. I’m beyond grateful for the opportunities, experiences, lessons, and relationships that flourished since taking this leap. And as you may recall, the first few months were a wobbly roller-coaster and I’m pleased to say, I think that coaster is headed on the right track. While it’s an ever evolving ride, I look forward to what the next turn brings.

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Does your organization or client offer free trials of their products or services? If so, chances are, some users for one reason or another have not renewed or purchased the said offering once the trial concluded. Of course, as an advertiser, your goal is to guide these users into converting as ongoing customers.

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Time sure flies, doesn’t it? It feels as though I just began freelancing full time yesterday, and here we are now, six months later. As I write that, it truly sets in. I’ve often thought about how much time has passed since November, but writing it out makes it real. These last six month have been nothing short of fulfilling work related bliss. During Steve Jobs’ frequently quoted Stanford commencement address back in 2005, he spoke words that have resonated with me since; don’t settle until you are doing what you love. I’ve made it this far and I am excited to see what the next half of the year has in store.

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