Social Media Advertising News

When it comes to Pinterest, most people think of fashion, food, cute animals, event planning, home decor and inspirational quotes. When you think of the brands on Pinterest, you might think of companies that fall into similar categories, and most likely fall into the B2C categorization.

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In October, AKvertise President Akvile DeFazio will be crossing the pond to London to speak at HeroConf where digital marketing professionals will gather and learn all about paid search and paid social! Her session, titled Set Your Metrics In Motion with Facebook and Instagram Video Ads, will show attendees how to effectively create and utilize video campaigns to achieve their business goals (without draining the budget).

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Pinterest is one of the social media channels out there that doesn’t get as much attention as Facebook, Instagram or even Snapchat these days. However, it remains a powerful tool for getting your content discovered and connecting with your target audiences. This is even truer if you’re planning and promoting an event and looking to 1) Provide a supportive experience for attendees who have already signed up and 2) If you’re looking to encourage prospective attendees to commit.

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AKvertise President and Social Media Advertising Specialist Akvile DeFazio will be speaking at the virtual Paid Traffic Conference, taking place online from Wednesday June 13 – Saturday June 16, 2018. In her session, she’ll give a 30,000 foot view of Facebook Ads, how they work and what common mistakes to avoid.

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Father’s Day is the annual celebration of the paternal influences in our life. Whether it’s your actual father, stepparent, uncle, grandfather or mentor, father figures have spent their lives ensuring that we feel safe, supported and successful. On the third Sunday of June each year, we dedicate the day to making them feel appreciated in return.

As you may have caught on from our last post, national holidays provide huge opportunities for marketers to build content and campaigns that mean something to their audiences. If you don’t have a Content Calendar built out already, now is the time to get one up and running so you can schedule and plan for content and advertising campaigns ahead of time (and remove the stress of creating something last minute!).

If you’re considering creating a Facebook Advertising Campaign around D-Day (that’s Dad Day if you missed it), here are some things to keep in mind.

Relevant Industries

No matter what industry you’re in, ask yourself a few questions before composing a holiday-based advertising campaign:

1. What customers am I trying to reach?
2. What’s the goal of the campaign?
3. How have my audiences responded to emotional/human images or sentiments in previous advertising?
4. Is this holiday relevant to our business and/or services?

As any marketer will tell you, knowing the goals you’re trying to accomplish with a campaign is the key to success.

US vs. Global Audiences

Do you have a global presence? If you’re targeting audiences outside of the United States, keep in mind that Father’s Day falls on different dates for different countries. Make sure the ads you’ll be serving are relevant to the location of the audience you’re trying to reach. Here’s a great list of international Father’s Day dates to review.

Target Audience Suggestions

Take a look at the suggested Facebook Ad Target Audiences below. Do any of these folks fit into your customer demographics? If so, then creating a Facebook Advertising Campaign may provide a strong ROI for you.

Job Titles:

• Stay-at-Home Parent
• Stay-at-Home Dad
• Stay-at-Home Mom
• Full-Time Mothers
• Full-Time Mother & Housewife
• Being a Full-Time Mommy!
• Mommy/Housewife
• Mother/Homemaker
• Mommy 24/7

Employers:

• Stay-at-Home Mom
• Stay-at-Home Dad
• Stay-at-Home Parent

Audience Scenario: For the Dad Who Wants To Treat Himself

• To increase relevancy based on your product or service offerings and to improve campaign performance, add in an additional targeting layer of interest, behaviors, and demographics under Detailed Targeting.
• Set Gender to Men
• Demographics:
  • Parents (All)
  • New Parents (0-12 months)
  • Parents with Toddlers (01-02 years)
  • Parents with Preschoolers (03-05 years)
  • Parents with Early School-Age Children (06-08 years)
  • Parents with Preteens (08-12 years)
  • Parents with Teenagers (13-18 years)
  • New Parents
  • Stay-at-Home Parent

Audience Scenario: Significant Others Looking to Purchase Father’s Day Gifts

• Add in additional targeting layers to test interests, behaviors, and demographic targeting targeting to increase relevancy and improve campaign performance
• Set relationship status to In A Relationship, Engaged, or Married
• Demographics:
  • Parents (All)
  • New parents (0-12 months)
  • Parents with toddlers (01-02 years)
  • Parents with preschoolers (03-05 years)
  • Parents with early school-age children (06-08 years)
  • Parents with preteens (08-12 years)
  • Parents with teenagers (13-18 years)
  • New Parents
  • Moms of Grade School Kids
  • Moms of High School Kids
  • Stay-at-Home Parent
  • Stay-at-Home Moms
  • Soccer Moms
  • Trendy Moms
  • Corporate Moms
  • Fit Moms
  • New Moms

Examples

Here are just a few examples of different creative formats and copy you could produce for your future father-approved ads.

Therabody Father’s Day Video Ad Preview

Yeti Father’s Day Video Ad Preview

Uncommon Goods Father’s Day Ad Preview

If you have any other questions while planning your ads, we’re here to help.

We are honored and thrilled to share that AKvertise has been highlighted by Bing Ads as one of their Success Stories. Bing Ads has been a powerful tool in our kit, and we’ve used it to help clients increase return on investment and reach their target audiences. There’s nothing we care more about than providing excellent service to our clients, and Bing has been a large part of our success.

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For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you can offer related content or campaigns that your customers will respond to and will humanize your brand.

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Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Facebook video ads are still a heavily underutilized creative format for B2C and even more so, for B2B brands. Videos are not only effective in capturing the attention of potential customers, they more often than not, convert at higher rates over their static image counterparts.

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We had an absolute pleasure sponsoring and attending Advanced Search Summit in Napa this March and are already looking forward to returning next year! The 1.5 day conference was very well organized, had an excellent speaker roster, interesting and actionable sessions that focused on Search Engine Optimization (SEO), content marketing, analytics, and paid advertising on search engines and social media channels.

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