Social Media Advertising News

In the dynamic and ever-evolving world of social media advertising, propelling ahead is crucial for brands to continue finding success as new technologies, features, and opportunities arise that we can leverage to drive better results. By harnessing the power of artificial intelligence (AI) tools, advertisers can significantly enhance the effectiveness of their campaign performance and streamline account management processes. With AI as our ally, we can unlock new possibilities and elevate our advertising strategies to unprecedented heights.

Here are some AI-powered tools that we currently use and have found to be highly valuable. Additionally, we are testing these other tools to assess their capabilities and effectiveness that may also be of interest to you.

(more…)

We are thrilled to announce that our President, Akvile DeFazio will be speaking at the BrightonSEO marketing conference coming to San Diego this year. On November 9-10, 2023 attendees will have the opportunity to hear from some of the industry’s leading experts on advertising and other marketing topics. Join us for two days of future-forward education and high level networking.

(more…)

We’re pleased to announce the release of our new Advertising Budget Pacing Calculator, following years of internal use to help our clients optimize their ad spend. With a public-facing version now available, other advertisers and brands can benefit from this valuable and insightful tool, ensuring that campaigns pace appropriately to stay on budget while saving time and improving spend management.

(more…)

Not only is Quora is a popular platform for asking questions and getting answers, it’s also an effective tool for expanding your brands reach and visibility. Quora’s built-in ad platform allows you to create targeted campaigns that are tailored to your specific goals and objectives. With the right approach, you can use Quora Ads to reach potential customers, provide solutions to their questions, drive traffic back to your website, acquire leads, and drive sales. Let’s take a look at how Quora Ads can be used to complement and amplify your advertising strategy.

(more…)

With over 800 million active users, TikTok is currently one of the most popular social media platforms in the world. If you’re looking to create an effective ad campaign on TikTok to get in front of new people and in fresh ways, it’s important to understand how to best leverage this platform and its features in order to optimize your success. Here are some helpful tips to getting started and creating successful TikTok Ads this year.

(more…)

After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022 and have since been proven to be an incredibly effective way to drive traffic to your online store and increase sales with less heavy lifting. Meta’s Advantage+ shopping campaigns can help make your ecommerce store more visible and generate more sales so let’s explore what these campaigns entail, how to set them up, advantages, limitations, and caveats, and how to use them in your advertising.

(more…)

To describe this past year in one word, it would be optimization. Growth occurs in a variety of ways, but during this past year, we honed in on optimizing what we already have by continuing to help our existing clients scale their performance and optimizing how we, at AKvertise operate, which further strengthened relationships, improved efficiency and effectiveness, and increased the bottom line. When our clients win, as do we.

(more…)

Are you interested in further expanding your reach and visibility and branching out into OTT advertising through TV? We at AKvertise are pleased to announce that we have been invited to Hulu’s Ad Manager beta program and are now accepting new clients that want to explore this impactful new advertising platform to grow their business in new ways.

Learn more about the platform, advertising opportunities currently available, the ways you can reach your various business goals with Hulu Ads, and how we can assist with this new service offering.

(more…)

With the continual inception and evolution of social media advertising platforms, features, metrics, and tactics, we find ourselves creating and utilizing acronyms for efficiency in communication across mediums, teams, and clients, to account nomenclature, reporting, and analysis.

(more…)

The holiday season and calendar year are nearing their end, however, there is still time to see more success and bring in additional revenue before the ball drops into the new year. Here’s how you can win during Q5, from December 25-31 with your post-holiday campaigns.

(more…)